Content Marketing Strategy Wander

How to Build a Content Marketing Strategy That Actually Works

When I started working with agencies on their content programs, I noticed a pattern. Everyone had a blog. Everyone was publishing. But very few had a real content marketing strategy behind the work. They had posts, pages, and PDFs scattered across their CMS, but no thread connecting them. No real reason why one topic was chosen over another. The result was a lot of effort with very little return. I have been on both sides of this problem. As a copywriter and later as a stra